THE COACH BEHIND
THRIVING ACCOUNTING FIRMS
“I am privileged to enrich the lives of my clients who are passionate about their accounting business. Accountants are the fabric of our economy. By helping them thrive in their accounting business, we impact their lives and the lives of their teams, clients, and their communities.”
A PRUDENT APPROACH
The way I coach is based on ‘substance over hype.’ Some coaches heavily rely on motivating the partners and their teams to make the necessary changes in their firms. Although motivation is important, it is only a piece of the puzzle.
To gain clarity, I dig in deep into your business challenges and discover how one business area is impacting other areas. This provides you with a realistic picture of your current state of business: the good, the bad, and the ugly.
We then discover the reasons behind our findings and what it would take to realistically improve all areas of your accounting firm. Knowing the practical steps ahead, you and your team will become motivated and energized to accomplish your business goals.
Here are the values I prescribe to:
- PEOPLE OVER PROFIT
- FIDUCIARY OF EVERY CLIENT
- SCRIPTURAL BUSINESS STANDARD
SIA’S FIRM IMPROVEMENT DIRECTIVE
Sia’s proprietary Firm Improvement Directive process allows accounting firms to keep their momentum at every stage of their business growth.
All Sia’s clients go through an Assessment, Planning, and Implementation Strategy that helps them gain traction, quickly and efficiently.
The process is documented in a Firm Improvement Directive that is developed based on your firm’s resources and unique capabilities so that it is specifically customized to your needs.
Sia’s ability to quickly establish trust with your team empowers them to rally behind your implementation plan and contribute to the goals articulated in your Firm Improvement Directive.