+1 888 500 2068
fyusa@fyinternational.com

Meet Sia

THE COACH BEHIND

THRIVING ACCOUNTING FIRMS

FIRMS COACHED

“I am privileged to enrich the lives of my clients who are passionate about their accounting business.  Accountants are the fabric of our economy. By helping them thrive in their accounting business, we  impact their lives and the lives of their teams, clients, and their communities.”

EXPERIENCE MATTERS

Sia is an internationally recognized Business Performance Coach who has been educating thousands of Accounting Firms on how to scale and reach impressive and sustainable results in their business.

Sia has created hundreds of compelling professional courses and workshops, specifically designed to upgrade the business performance of accounting firms. His unique style of coaching is engaging, practical, and memorable according to thousands of accounting firms who have taken advantage of his courses and seminars worldwide.

Sia has personally coached more than 700 accounting firms.   He continues to push the boundaries of business improvement strategies to help partners and their teams achieve more than ever thought possible.   His work with professional service firms over the years has collectively resulted in over a billion dollars in growth.

Sia’s passion is to instill morality and fair dealing in the business world to cultivate relationships. His key to success has been ‘putting people before profit,’ and teaching others how to do the same. He uses accountability as a means to measure his own convictions and the convictions of others who seek to improve their business and their lives. Sia has disrupted the coaching and the consulting industry by operating not only as a coach but also as a fiduciary.

Sia currently serves as the Chief Business Performance Coach and Managing Partner of FY USA LLC.

A PRUDENT APPROACH

The way I coach is based on ‘substance over hype.’ Some coaches heavily rely on motivating  the partners and their teams to make the necessary changes in their firms. Although motivation is important, it is only a piece of the  puzzle.

To gain clarity, I dig in deep into  your business challenges and discover how one business area is impacting other areas.    This  provides you with a realistic picture of your current state of business: the good, the bad, and the ugly.

We then discover the reasons behind our findings and what it would take to realistically improve all areas of your accounting firm.   Knowing the practical  steps ahead, you and your team will become motivated and energized to accomplish your business goals.

Here are the values I  prescribe to:

  • PEOPLE OVER PROFIT
  • FIDUCIARY OF EVERY CLIENT
  • SCRIPTURAL  BUSINESS STANDARD

WORKING WITH SIA GIVES YOU

Honest feedback on all areas of your business

Clarity on your business goals and realistic steps to achieve them

Healthy balance of partner and team engagement to accomplish goals

Accountability to track and measure progress

SIA’S FIRM IMPROVEMENT DIRECTIVE

Sia’s proprietary Firm Improvement Directive process allows accounting firms to keep their momentum at every stage of their business growth.

All Sia’s clients go through an Assessment, Planning, and Implementation Strategy that helps them gain traction, quickly and efficiently.

The process is documented in a Firm Improvement Directive that is developed based on your firm’s resources and unique capabilities so that it is specifically customized to your needs.  

Sia’s ability to quickly establish trust with your team  empowers them to rally behind your implementation plan and contribute to  the goals articulated in your Firm Improvement Directive.